Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

“Affordable luxury” brand Everlane has been bought by the ultrafast-fashion giant Shein. Smith Collection/Gado/Getty Images

Smith Collection/Gado/Getty Images

Shein, the ultrafast-fashion juggernaut, is buying Everlane, a brand that once pitched millennial shoppers on a vision of fashion with “ethical factories” and “radical transparency” into how its clothes were made and priced.

“This is the start of a bigger chapter for Everlane and the team behind it,” CEO Alfred Chang said in a statement shared

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