Apple iphone 18 pro max fifth ave store launch 45 e1789767699697

iPhone 18 Pro Launch Could Be the First of Many for Apple’s New CEO This Year

New Apple CEO John Ternus welcomed buyers of the new iPhone 18 Pro and Pro Max to the company’s flagship Fifth Avenue store in New York on Friday, and it’s likely to be just the first of several major product launches for the former hardware lead’s first year in the

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