Apple’s then-CEO, Steve Jobs, introduces new colors for the iPod Nano during a product announcement in San Francisco in September 2008. Paul Sakuma/AP
Paul Sakuma/AP
In his new book, Apple: The First 50 Years, author David Pogue includes a story about how the tech company’s late CEO and co-founder, Steve Jobs, pushed his team to perfect the iPod.
“Steve Jobs wanted it to be as small as possible,” Pogue said, recounting the anecdote in an
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